business enterprise
Later Apps Grew Faster in 88 Percent of Categories
A seven-year Shopify marketplace panel finds that governance and entry conditions mattered more than simply arriving first.
Summary
A seven-year Shopify marketplace panel finds that governance and entry conditions mattered more than simply arriving first.
The study combines a 24,826-app snapshot with weekly tracking of 7,708 apps across 366 weeks. Later entrants grew faster in 88 percent of 50 analyzed categories, while public data from an app's first six months predicted two-year exit with cross-validated AUC above 0.8. The measurements describe Shopify's marketplace and detection method, not every software platform.
Why it matters
A seven-year Shopify marketplace panel finds that governance and entry conditions mattered more than simply arriving first.
Limits and context
- The measurements describe Shopify's marketplace and detection method, not every software platform.
Key claims
A seven-year Shopify marketplace panel finds that governance and entry conditions mattered more than simply arriving first.
Qualification: The measurements describe Shopify's marketplace and detection method, not every software platform.
Evidence: source-2026-08-26-008
Sources
- arXiv preprint 2608.23771arXiv · primary research
Corrections
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